Dominic Jones, creator of IR Web Report, recommends here that company IR teams should start using current social media sites that have been created to only target financial analysts and investors. The two most popular of these microblogging and monitoring services are StockTwits and Seeking Alpha.
In this webinar from Darrell Heaps and Q4 Web Systems, 47% of investors look online to monitor a company’s presence on social media sites and financial blogs. Investors and shareholders use these sites to research what is being said about the company and to acquire potential ideas for investments.
In another post from the IR Web Report (see here), recent statistics prove Seeking Alpha as an extensive and influential site frequented by financial professionals. The article discloses that Seeking Alpha has 2.8 million site visitors each month, with more than half providing substantial financial information to other readers. It also reports that top management, executives and senior professionals use Seeking Alpha more than any other financial web site for information, networking, and research in regards to IR.
In addition to Seeking Alpha, there is another social media site that is rapidly rising in popularity amongst financial professionals. IR Web Report highlights here the development of StockTwits. This site is similar to Seeking Alpha as it encourages companies and investors to engage through an online community setting. StockTwits allows its users, which mostly consists of IR departments and financial professionals, to post their most valuable and important information at the top of their pages to guarantee that it does not get buried in the stream of other posts/tweets. Companies like Ford Motor Company, CME Group, and Hewlett-Packard Company, currently rely on StockTwits to instantly update their investors on new and important financial information.
These investor relations sites give companies and investors more control over financial disclosure while also creating a stronger channel for financial communication.